Cancer Research UK - Race for Life Campaign - social
Lead the visual aspects of the campaign across Cancer Research UK’s Race for Life with a collaborative effort. Worked closely with creatives, social teams, data analytics experts, and stakeholders to develop storyboards, shape motion direction, and deliver platform-specific animations.
Lead the visual aspects of the campaign across Cancer Research UK’s Race for Life with a collaborative effort. Worked closely with creatives, social teams, data analytics experts, and stakeholders to develop storyboards, shape motion direction, and deliver platform-specific animations.
The focus was on clear messaging, emotional engagement, and adaptability across Meta, Stories, Reels, and Snapchat placements.
Race for Life – Deadline Approaching
Developed storyboards and led animation for a Meta feed asset promoting an upcoming signup deadline. Worked collaboratively to refine messaging and pacing, ensuring urgency was communicated clearly while remaining aligned with CRUK’s tone of voice.
Pretty Muddy – Discount Promotion
Created a parallax-driven animation to promote discounted Pretty Muddy events. Worked alongside designers and stakeholders to develop depth, layering and motion that enhanced visual interest while keeping the message clear and accessible in social feeds.
Race for Life – Discount Promotion
Led motion design across multiple vertical formats to promote discounted Race for Life entry. Collaborated with the wider team to adapt layouts, timing and visual emphasis for each platform, ensuring consistent messaging with format-specific execution.
