Across these Tesco social campaigns, I led the creative from concept to delivery, taking responsibility for storyboarding, design and animation across multiple formats and platforms.
Working closely with internal teams and stakeholders, I helped shape the visual direction, translated briefs into clear motion narratives, and ensured each piece met both brand and platform requirements.
My role combined hands-on execution with creative leadership, balancing speed, consistency and quality across a high-volume social output.
Tesco Stories paid social
Storyboarded, designed and animated a vertical social reel optimised for Meta and TikTok. Focused on fast pacing, clarity and modular layouts to support multiple products.
Clubcard Travel Insurance
Led creative execution for a Clubcard travel insurance promotion. Used structured storyboards and clean motion to communicate trust and clarity in a short social format.
Gift Cards – Adidas Discounts
Led storyboarding, design and animation for a time-sensitive Gift Cards promotion featuring Adidas. Used bold motion and clear hierarchy to communicate urgency while maintaining brand consistency.
Gift Cards – Father's Day Sale Promo
Leaned into fresh branding, storyboarded and executed animation, resulting in an eye-catching series of social media formats to sit with the printed campaign.
Easter Gift Cards – Meta
Designed and animated a Meta in-feed Easter campaign promoting multiple gift cards. Planned narrative flow through storyboarding and delivered bright, seasonal motion optimised for feed viewing.
Tesco Clubcard - Pay+
Lead on design, storyboards and delivery, with the double points message a key hook and vital that it’s in the first few seconds of the animation. Three simple sign-up steps adhere to Cowry’s recommended ‘rule of three’.
Christmas Gift Cards – TikTok
Created a festive TikTok animation promoting a range of gift cards. Led storyboarding through to final animation, tailoring pacing and motion to feel native to the platform.
